Tiger managed to barely pull off another victory at Torrey Pines with an impressive 8 shot win over second place finisher Ryuji Imada. Despite a poor start in the early rounds, Phil Mickelson pulled his game together enough to find a tie for 6th place. Both Tiger and Phil will be playing in this week’s FBR open in Arizona.

January 25, 2008 (from Press Release) - Titleist, manufacturer of the #1 ball in golf and the industry leader in golf ball technology, introduces the new Titleist DT Carry and DT Roll golf balls, the most targeted and average player validated Titleist DT products in the microbrand’s 30 plus year  history.  Titleist enhances the performance for DT loyalists, average and recreational golfers, as well as competitive golf ball users, by providing two distinct approaches to distance – longer distance through greater carry and longer distance through greater roll - based on the average golfer’s varied and diverse launch characteristics.

“The positioning of the New DT Carry and DT Roll was derived from some of our most extensive product validation, target golfer feedback and consumer insights to date,” said George Sine, Vice President, Golf Ball Marketing and Strategic Planning - Worldwide, Acushnet Company.  “A common thread throughout the research was that average and recreational golfers wanted the products to speak to their needs, with distance optimization serving as the most apparent, while still providing exceptional feel for greenside control and accuracy.”

History of the DT Golf Ball:  The equity of and established loyalty to the Titleist DT microbrand is unprecedented in the golf ball category and is rivaled only by its flagship Pro V1 and aspirational NXT microbrands. 

Since its inception in 1974 as the longest wound Surlyn golf ball which was supported by “just like the Pro’s favorite ball only tougher” positioning, the Titleist DT has stood for quality and consistency for over 30 years.  Throughout its existence, the DT acronym has evolved from the Durable Titleist to the Distance Titleist, all the while remaining constant in delivering long distance, optimum performance and cut-proof durability for its designated target audience.  More than three decades later and with over 1 billion golf balls sold, Titleist launches the next generation of the “red box” legacy in the tandem form of New DT Carry and New DT Roll. (more…)

Possible bad news Mickelson fans….a respiratory problem that has plagued him since October has Phil Mickelson under a doctor’s orders to stay in bed for two days, raising the possibility that he could miss his first scheduled PGA Tour event of the year at this week’s Buick Invitational in San Diego. click here for the full story at ESPN.

January 18, 2008 - In this Head to Head Test we examine the Titleist DT SoLo and Bridgestone e6 golf balls. Click on the link below to see how these two golf balls compare.

CLICK HERE

Kelly Tilghman apologized this past Sunday for a remark made on air in reference to Tiger Woods being lynched in a back alley by his opponents. During an exchange with Nick Faldo toward the end of the second-round of the Mercedes, Tilghman and Faldo were joking about which young players on Tour might be able to challenge Woods. After Faldo suggested that the young players would have to gang up on Woods, Tilghman added, “lynch him in a back alley,” according to Golfweek.com. Tiger’s agent dismissed the comment as a non-issue as Kelly and Tiger are friends, and no harm was intended. Nice to see someone doesn’t blow things out of proportion like the rest of the world.

Read the full story at Golf.com

January 4, 2008 - As part of of our ongoing testing and research we routinely cut golf balls in half to examine and photograph for GolfBallSelector.com’s Digital Golf Ball Catalog. Shown here is the inside of the 2007 Bridgestone Tour B330, a three-piece design golf ball.